AI is powerful, but it’s not the full solution for brand asset creation. It lacks the structure, context, and creative intent needed to stay on-brand at scale. Great branding requires systems — not just generation. At deckd, we combine human-crafted templates with the speed of AI (as a smart assistant, not the creative lead) to help teams scale assets without sacrificing consistency.
AI is fast. It’s scalable. It can generate content in seconds.
But when it comes to creating brand assets that are clear, consistent, and actually feel like you — speed isn’t everything.
In a world where brand experience matters more than ever, AI alone just doesn’t cut it.
Creativity isn’t about filling boxes with content. It’s about making decisions with purpose — structure, hierarchy, tone. It’s what brand designers do every day.
That’s why creative teams exist. They don’t just make things “look good” — they give your brand meaning, personality, and structure. The best brand assets aren’t generic. They’re thoughtful, distinct, and made to stick.
Tome, an AI slide tool, came to that same realization. After building an AI-first presentation product, they shut it down. Their takeaway?
“AI can support stories. But it doesn’t tell great ones on its own.” Exactly.
YouGov found that brands who show up consistently across platforms see up to 23% more revenue. That kind of consistency doesn’t happen by accident. It takes systems — templates, guidelines, and clear boundaries.
And here’s the issue: AI doesn’t follow systems unless you build them around it.
It doesn’t know what’s approved, when to stretch a rule, or how to apply your brand across different formats.
No surprise then that 23% of marketers say their top AI concern is adherence to brand guidelines as per Salesforce Marketing Report.
AI can help create — but without structure, it can’t keep your brand on track.
AI is incredibly useful — as a helper. Not a strategy.
It needs a foundation. It needs rules. It needs the creative logic that only humans can define.
At deckd, we’re building exactly that:
A system where design happens in Figma, content creation happens in deckd, and everything stays on-brand by default.
And yes — we see a future where agentic AI plays a role. But not as the one making creative decisions. Instead, it supports the system: automating repetitive tasks, scaling variations, and adapting assets — within the framework your team sets.
Because protecting your brand shouldn’t slow you down.
And scaling your content shouldn’t cost you consistency.
Built for strong brands. Sync designs from Figma and streamline your entire brand asset workflow. Ensure 100% design consistency and brand integrity.
